| Goodwill and Intangible Assets |   
|  |  |  |  |  | June 30, 2012 |  |  | December 31, 2011 |  |  
|  |  | Estimated  life in Years |  |  | Gross  amount |  |  | Accumulated Amortization |  |  | Gross  amount |  |  | Accumulated Amortization |  |  
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
| Goodwill |  | Indefinite |  |  | $ | 2,201,828 |  |  |  | - |  |  | $ | 2,201,828 |  |  |  | - |  |  
| Intangible assets not subject to amortization |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
| Trademarks |  | Indefinite |  |  |  | 279,268 |  |  |  | - |  |  |  | 279,268 |  |  |  | - |  |  
| Intangible assets subject to amortization |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
| Customer list |  | 5 - 15 |  |  |  | 854,178 |  |  |  | 413,919 |  |  |  | 854,178 |  |  |  | 339,514 |  |  
| Non-compete agreements |  | 4 |  |  |  | 262,147 |  |  |  | 133,805 |  |  |  | 262,147 |  |  |  | 101,031 |  |  
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
|        Total Intangible Assets |  |  |  |  |  |  | 1,395,593 |  |  |  | 547,724 |  |  |  | 1,395,593 |  |  |  | 440,545 |  |  
|  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  
|        Total Goodwill and Intangible Assets |  |  |  |  |  | $ | 3,597,421 |  |  |  | 547,724 |  |  | $ | 3,597,421 |  |  | $ | 440,545 |  |  |